Wisconsin Manufacturers and Commerce launched a new awareness campaign
Oct 12, 2026, 2:41 PM ET
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For over a century, manufacturing has served as the backbone of Wisconsin’s economy and identity. The state's long-standing tradition of craftsmanship and industrial innovation continues to drive significant economic growth, contributing nearly $74 billion annually to Wisconsin's gross domestic product. Beyond the impressive economic metrics, the true reach of the sector lies in the vast array of everyday items produced within the state.
To illustrate this widespread impact, Wisconsin Manufacturers & Commerce (WMC), the statewide chamber of commerce and manufacturers association, launched a new awareness campaign. Featuring a detailed poster and an insightful column titled "How Wisconsin Manufacturers ‘Make’ Your Day" by WMC President and CEO Kurt Bauer, the campaign highlights the integral role local manufacturing plays from morning until night.
By following a narrative structure of a typical day, WMC demonstrates how Wisconsin-made goods support essential daily activities. From morning routines and household upkeep to meal preparation and family leisure, products crafted by local workers quietly power the everyday lives of citizens across the state and nation.
Todd Coppernoll oversees local news for WRCO and WRCE radio in Richland Center. Having served Richland Center as Mayor for three terms, Todd brings a unique perspective, and a familiar voice to the news. The focus is local, and so is the reporter.
Adam Hess has been involved in radio broadcasting since 1990, with many of those years spent on the air at WRCO FM in Richland Center. Currently, Adam hosts the Weekend Wake-up and Prime Mover Saturdays on WRCO FM, jumps in and helps out with news duties, handles Social Media duties for WRCO and WRCE, and is the Director of Technology at a Southwest Wisconsin School District. Reach him at adam.hess@civicmedia.us.
